Jameson Irish Whiskey

Jameson launches new campaign with comedian Aisling Bea

15-Feb-2022 By Rebecca Weller

Jameson Irish Whiskey has today (15th February 2022) launched its new international brand campaign, ‘Widen the Circle’.

Jameson Irish whiskey gears up for St Patrick's Day

15-Mar-2013 By Robyn Black

Aging barrels, an app, etched shot glasses, a limited edition bottle and over 3,000 PoS kits form part of Jameson Irish Whiskey’s plans for St Patrick’s Day this Sunday (17 March).

Gearing up for St Patrick's Day

04-Feb-2011 By Michelle Perrett

Diageo and Pernod Ricard are putting their might behind St Patrick's Day with a range of advertising and on-trade campaigns. Diageo-owned Guinness...

Jameson whiskey hits the movies

22-Oct-2009

Jameson whiskey is ramping up its presence in front of consumers with a major advertising campaign running until the end of the year. Taking the...

£3m spend on Jameson

20-Oct-2009 By Sonya Hook

Pernod Ricard UK has pledged to invest more in its Jameson whiskey brand next year than it has in any previous year. The company plans to spend £3m...

Jameson launches on-trade sampling campaign

08-Oct-2009 By Claire Dodd Claire

Jameson is targeting the on-trade with sampling activity aimed at reaching its target 24-35 year old male audience. Throughout October, Pernod...

Jameson's challenges consumers to name that film

17-Feb-2009 By Ewan Turney

Irish whisky Jameson's is challenging drinkers on how well they know their film endings as part of a new campaign in the run-up to St Patrick's Day...

Jameson promotion goes to the movies

20-Nov-2008

Pernod Ricard UK is attempting to put its Irish whiskey brand Jameson under consumers' spotlights with the launch of a series of film screening...

Q&A: Cooley and the gang

13-Jul-2007

You predicted last year that Irish whiskey sales and the category's image in the UK would be re-invigorated over the following months. Has this...

Showing Irish spirit

13-Feb-2007

What role do smaller Irish whiskey brands such as Tullamore Dew have to play in a market dominated by Pernod Ricard's Jameson and Diageo's...

Whiskey: The Irish comeback

19-Oct-2006

IT IS fitting, considering the myths and legends of the Emerald Isle, that Irish whiskey can be aptly described as a 'sleeping giant'.While this...

Great craic!

01-Mar-2006

St Patrick's Day falls on a Friday this year, so why not make a full weekend of it?St Patrick's Day 2006 is set for craic like no other. Not only...

More seating 'would cut binge-drinking'

21-Jul-2005

Alcohol Concern has repeated a claim that pubs and clubs can do more to combat binge drinking by turning down music and providing more seating areas...